Pricing
Wavely does not charge by conversations or contacts, and Meta’s messaging fees are explained — not hidden. Annual billing is twelve months for the price of ten.
Annual · Save two months
Small businesses and early teams
Start managing customer conversations professionally.
Growing businesses and sales & support teams
Run your team and automate operations.
Businesses with multiple teams and customer operations
Scale customer operations with confidence.
Large companies and institutions
Contract based
A customer engagement platform designed for your organisation.
Wavely does not add usage fees based on the number of conversations. Meta messaging fees apply separately.
Prices exclude VAT and Meta messaging fees.
Grow without being forced into a plan upgrade.
WhatsApp’s owner, Meta, charges for business messaging separately from your Wavely subscription. Fees depend on the message category and the destination country, and Meta updates them from time to time — we’ll walk you through the current rates for your country during onboarding, and the platform’s service-window guard helps you avoid accidental charges.
Unlimited conversations and contacts within Wavely. Meta messaging fees apply separately.
Every capability, every plan, and its honest state — including what’s still on the way.
All plans include: unlimited conversations · unlimited contacts · Shared Inbox · full conversation history · Tags · media and attachments · Quick Replies · WhatsApp Templates · bot-to-human handover · conversation status management.
All plans include: Flow Builder · unlimited Flows · messages, buttons and lists · questions and customer data collection · human handover.
Meta message fees are separate from the Wavely subscription and vary by message type and country.
AI assistance features are part of the commercial plans and launch in stages. The autonomous AI Agent and AI Knowledge Base are future add-ons or contract capabilities — never included launch features.
All plans include: unlimited conversations · unlimited contacts · Shared Inbox · full conversation history · Tags · media and attachments · Quick Replies · WhatsApp Templates · bot-to-human handover · conversation status management.
| Conversations & Communication | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Mobile Agent App | Included | Included | Included | Included |
All plans include: Flow Builder · unlimited Flows · messages, buttons and lists · questions and customer data collection · human handover.
| Automation & Flows | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Conditions | Basic | Advanced | Advanced | According to contract |
| Variables | Basic | Included | Included | Included |
| API Request nodes | Not available | Included | Included | Included |
| Advanced routing | Not available | Included | Included | According to contract |
| Advanced Flow fallback | Not available | Not available | Included | Included |
| Reusable Flow components | Not available | Not available | Coming soon | Coming soon |
| Custom integrations | Not available | Add-on | Add-on | According to contract |
| Team Management | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Included users | 3 | 10 | 25 | Custom |
| Additional users | Add-on | Add-on | Add-on | According to contract |
| Teams | 1 | Up to 3 | Multiple | Custom structure |
| Assignment | Manual + basic auto | Advanced auto | Advanced auto | According to contract |
| Permissions | Basic | Advanced | Granular | According to contract |
| Branches / workspaces | Not available | Not available | Multiple | Multiple |
| Audit History | Not available | Not available | Included | Included |
| Approval Workflows | Not available | Not available | Coming soon | Coming soon |
| Analytics & Reporting | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Dashboard | Basic | Included | Included | According to contract |
| Conversation reports | Basic | Advanced | Advanced | According to contract |
| Report export | Basic | Included | Included | Included |
| Employee performance | Not available | Included | Included | According to contract |
| Team performance | Not available | Included | Included | According to contract |
| Executive reports | Not available | Not available | Included | Included |
| Customisable reports | Not available | Not available | Coming soon | According to contract |
| AI Insights | Not available | Coming soon | Coming soon | According to contract |
| Campaigns | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| WhatsApp template campaigns | Limited | Included | Included | According to contract |
| Audience selection | Basic | Included | Included | According to contract |
| Segmentation | Basic | Advanced | Advanced | According to contract |
| Test message | Included | Included | Included | Included |
| Scheduling | Not available | Included | Included | Included |
| Delivery / failure monitoring | Basic | Included | Included | According to contract |
| Campaign analytics | Basic | Advanced | Advanced | According to contract |
| Opt-out & Suppression Lists | Included | Included | Included | Included |
| Frequency Controls | Not available | Basic | Advanced | According to contract |
| Event-driven campaigns | Not available | Not available | Coming soon | Coming soon |
| Multi-step Customer Journeys | Not available | Not available | Coming soon | Coming soon |
| A/B Testing | Not available | Not available | Coming soon | Coming soon |
| Campaign Approval Workflows | Not available | Not available | Coming soon | Coming soon |
Meta message fees are separate from the Wavely subscription and vary by message type and country.
| Artificial Intelligence | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| AI credit | Trial | Basic included | Expanded | According to contract |
| Additional AI credit | Add-on | Add-on | Add-on | According to contract |
| Suggested replies | Coming soon | Coming soon | Coming soon | Coming soon |
| Conversation summaries | Coming soon | Coming soon | Coming soon | Coming soon |
| Rewriting & tone adjustment | Coming soon | Coming soon | Coming soon | Coming soon |
| Translation | Coming soon | Coming soon | Coming soon | Coming soon |
| Customer-intent classification | Not available | Coming soon | Coming soon | Coming soon |
| Flow Builder assistant | Not available | Coming soon | Coming soon | Coming soon |
| Campaign writing assistant | Not available | Coming soon | Coming soon | Coming soon |
| AI analytics | Not available | Not available | Coming soon | According to contract |
| AI Agent | Not available | Add-on | Add-on | According to contract |
| AI Knowledge Base | Not available | Not available | Add-on | According to contract |
| AI governance policies | Not available | Not available | Basic | According to contract |
AI assistance features are part of the commercial plans and launch in stages. The autonomous AI Agent and AI Knowledge Base are future add-ons or contract capabilities — never included launch features.
| Support & Services | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Support | Help Center + standard email | Priority | Higher priority | Custom + SLA |
| Onboarding | Self-service + guided | Guided | Structured | Custom project |
| First Flow | Template | Basic assistance | Agreed setup scope | According to contract |
| Training | Learning materials | One basic session | Operational sessions | Custom plan |
| Success reviews | Not available | Periodic | Periodic | According to contract |
| Success manager | Not available | Not available | Optional dedicated | According to contract |
| Professional services | Add-on | Add-on | Add-on | According to contract |
Wavely does not add usage fees based on the number of conversations. Meta messaging fees apply separately.
Prices exclude VAT and Meta messaging fees.
Book a demo — we’ll look at how you handle customers today and show you, concretely, how the same day runs on Wavely.